Njengommeleli wokudla okuvamile kwama-Japanese, i-sushi ithuthuke isuka ekubeni mnandi kwesifunda yaya ekubeni yisenzakalo somhlaba wonke sokuphekela. Usayizi wemakethe yayo, iphethini yesifunda kanye nethrendi yokusungula izinto ezintsha zibonisa izici ezibalulekile ezilandelayo:
Ⅰ. Usayizi wemakethe yomhlaba wonke nokukhula
1. Usayizi wemakethe
Indawo yokudlela ye-sushi yomhlaba wonke kanye nosayizi wemakethe ye-kiosk ifinyelele ku-US $ 14.4 billion ngo-2024 futhi kulindeleke ukuthi ikhuphuke iye ku-US $ 25 billion ngo-2035, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-5.15%. Esigabeni semakethe, izinsiza ze-dine-in ziyabusa (ezenani lamaRandi ayizigidi eziyizinkulungwane ezingama-5.2 ngonyaka ka-2024), kodwa ukuthatha nokulethwa yikhona okukhula ngokushesha, okulindeleke ukuthi kufinyelele ku-US$7.9 billion kanye nama-US$7.8 billion ngo-2035, ngokulandelana, okukhombisa isidingo sokwenza lula.
2. Abashayeli bokukhula
Umkhuba wokudla okunempilo: U-45% wabathengi bomhlaba wonke bakhetha ngentshiseko ukudla okunempilo, futhi i-sushi isiphenduke into yokuqala ngenxa yokuqukethwe kwayo kwekhalori ephansi kanye nama-omega-3 fatty acids acebile. Ukunwetshwa kwemodeli ye-Fast Food Casual (QSR): Amakhiwokhi e-Sushi namasevisi okukhipha athuthukisa ukukhula. I-QSR kulindeleke ukuthi ikhule ngo-8% minyaka yonke eminyakeni emihlanu ezayo. Isibonelo, i-Poke Bar ne-Sushi Train e-United States zikhava abantu basemadolobheni ngokuzi-oda amakhiwokhi. Ukuhwebelana kwembulunga yonke kanye nokuhlanganiswa kwamasiko: Ukudla kwaseJapan kudumile emhlabeni wonke, ukusetshenziswa kwe-sushi eBrazil, e-United Kingdom nakwamanye amazwe kukhuphuke kakhulu, futhi imikhiqizo efana neNobu ikhuthaza ukwenziwa kwamazwe ngamazwe kokuhlangenwe nakho okuphezulu.
Ⅱ. Isakhiwo semakethe yesifunda
1. INyakatho Melika (imakethe enkulu kunazo zonke)
Ilinganiselwa ku-US$5.2 billion ngo-2024 futhi kulindeleke ukuthi ibe ngama-US$9.2 billion ngo-2035, ngezinga lokukhula lonyaka lika-7%. Ibuswa yi-United States: Amadolobha afana ne-New York ne-Los Angeles anawo womabili ama-Omakase aphezulu kanye ne-sushi yebhande le-conveyor elinomnotho, futhi ukuduma kwamapulatifomu e-takeaway kukhuphule ukungena. Izinselele: I-supply chain incike ekudleni kwasolwandle okuthengwa kwamanye amazwe, futhi izindleko zishintshashintsha kakhulu.
2. IYurophu
Isilinganiso singama-US$3.6 billion ngo-2024 futhi kulindeleke ukuthi sibe ngama-US$6.5 billion ngo-2035. I-Germany yenza u-35% wesabelo (esikhulu kunazo zonke eYurophu), kanti i-France ne-United Kingdom zenza u-25% sezizonke. Isidingo se-vegan sushi sesikhulile, futhi amadolobha anjengeLondon neBerlin akhuthaze ukusungulwa kwendawo (okufana ne-sushi ehlanganisa izithako zendawo).
3. I-Asia-Pacific (isikhungo sendabuko kanye nenjini esafufusa)
E-Japan: Ihamba phambili ekusungulweni kwezobuchwepheshe, enezinto ezizenzakalelayo ezithandwayo (amabhola erayisi angu-6 akheka ngomzuzwana ongu-1), kodwa ukugcwala kwezimakethe zendawo kuyiphoqe ukuthi iye phesheya kwezilwandle. I-China: I-East China yenza ama-37% ezitolo (ikakhulukazi e-Guangdong nase-Jiangsu), futhi ukusetshenziswa komuntu ngamunye kungaphansi kwama-yuan angu-35 (okubalwa ngaphezu kuka-50%). Ukwandiswa komkhiqizo waseJapane: I-Sushiro ihlela ukuvula izitolo ze-190 e-China phakathi neminyaka engu-3; isibalo sezitolo ze-Hama Sushi senyuke sisuka ku-62 saya ku-87, kanti isitolo sokuqala eBeijing sinokuthengiswa kwanyanga zonke kwamayuan ayizigidi ezi-4. Isihluthulelo sokwenziwa kwasendaweni: I-KURA ihoxile e-China ngenxa yezithako ezingashazi kahle namanani entengo aphezulu, okubonisa ukuthi izinkampani eziphumelelayo zidinga ukuzivumelanisa nokuthandwa kwasendaweni (njengokungeza ukudla okushisayo). I-Southeast Asia: I-Singapore neThailand seziphenduke izindawo ezintsha zokukhula, futhi izinhlobo ezisezingeni eliphezulu njengeShinji by Kanesaka sezizinzile.
4. Izimakethe ezisafufusa (Middle East, Latin America)
I-Middle East yethule amabhrendi e-sushi "nge-Belt and Road Initiative" (efana ne-Zuma e-Dubai), futhi i-Latin America imelwe indawo yokudlela yase-Peru yase-Osaka, ehlanganisa ubuciko bendawo yokudla kwasolwandle.
Ⅲ. Amathrendi okusetshenziswa nokusungulwa komkhiqizo
1. Ukuhlukahluka komkhiqizo
Uguquko lwezempilo nezitshalo: I-Vegan sushi isebenzisa i-tofu kanye nezitshalo ezithatha indawo yokudla kwasolwandle, kanye nemikhiqizo efana ne-Yo! I-Sushi ithuthukisa okuqukethwe kwe-sodium kanye nezithako eziphilayo. Umehluko wezitayela zokupheka: I-sushi yomdabu iyona evamile, i-fusion sushi (njenge-avocado rolls) idumile eNtshonalanga, futhi i-sushi eyenziwe ngokwezifiso ihlangabezana nezidingo eziqondene nawe. Ukuqamba okusha kwesigcawu: izifundo zokwenza iSushi nokudla okugayiwe (Sushi Lang APP lucky draw) kuthuthukisa isipiliyoni.
2. Ukusebenza kahle okuqhutshwa ubuchwepheshe
Ukuduma kwemishini ezenzakalelayo: Abapheki be-sushi berobhothi bathuthukisa izinga lokumiswa, futhi amasistimu amabhande okuthutha edijithali anciphisa izindleko zabasebenzi (ama-akhawunti wetoho angu-70%). Ukwenziwa kwasendaweni kochungechunge lokuhlinzekwa kwempahla: I-China i-Sushi Lang isebenzisa i-Shandong foie gras kanye nama-urchin olwandle ase-Dalian, yehlisa izindleko ngo-40%; I-salmon yase-Xinjiang ingena esikhundleni sokufunwa kwamanye amazwe.
Ⅳ. Izinselelo nezimpendulo zemboni
1. Supply chain kanye nengcindezi yezindleko
Izindleko zokudla kwasolwandle kwekhwalithi ephezulu zenza u-30% -50% wezindleko zokusebenza, kanye nezingxabano zezwe (njengempi yezohwebo yase-Sino-US) zikhuphula izintengo zokungenisa. Isu lokuphendula: Sungula izikhungo zokukhiqiza zesifunda (ezifana ne-Fujian eels zenza u-75% wezindawo zokudlela zama-Chinese Japanese) futhi ubophe abahlinzeki bendawo.
2. Ukuhambisana nokusimama
Izingozi zokuphepha kokudla: Ukudla kwasolwandle okuluhlaza kudinga ukuhlolwa ngokuqinile. Ngemva kokuba i-China iphinde yaqala kabusha ukungeniswa kwemikhiqizo yasemanzini ngaphandle kwezifunda ezingu-10 zaseJapane, isikhathi sokukhishwa kwempahla edayiswayo sizonwetshwa ngezinsuku ezingu-3-5, futhi izindleko zokuthobela imithetho zizokwenyuka ngo-15%. Izindlela zokuvikela imvelo: zikhuthaza ukupakishwa okungaboli kanye nokulawulwa kokudla okungalahlwa nhlobo, kanti abathengi abangama-62% bakhetha ukudla kwasolwandle okusimeme.
3. Ukuncintisana kwemakethe okukhulu
I-homogeneity ejulile: ukusetshenziswa kwe-capita ngayinye phakathi nendawo kanye ne-low-end yehle yaba ngaphansi kwama-yuan angu-35, futhi izinga eliphezulu lincike ekuhlukaniseni (njengokudla okusethiwe kwe-Omakase). Isihluthulelo sokunqamula umnqamulajuqu: ukuhlanganiswa nokutholwa kwemikhiqizo ehamba phambili (efana nezingxoxo nokuhlanganiswa kwe-Sushiro ne-Genki Sushi), kanye nemikhiqizo emincane nemaphakathi igxile ezimeni ezihlukene (njengamapheliyali esushi esuphamakethe).
Ⅴ. Amathemba esikhathi esizayo
Izinjini zokukhula: ukuncishiswa kwezindleko zobuchwepheshe (imishini ezenzakalelayo), ukusungula izinto ezintsha kwezempilo (amamenyu asekelwe esitshalweni, anekhalori ephansi), kanye nezimakethe ezisafufusa (iNingizimu-mpumalanga ye-Asia, eMpumalanga Ephakathi) yizindlela ezintathu ezinkulu. Umkhuba wesikhathi eside: Umongo wokuhwebelana kwe-sushi emhlabeni wonke umncintiswano "wamakhono okwenza indawo + nokuqina kochungechunge lokunikezela" - abadlali abaphumelelayo badinga ukulinganisela amakhono endabuko nezinto ezithandwayo zendawo, kuyilapho bezuza ukwethenjwa nokuzinza. Kusukela ngo-2025 kuya ku-2030, i-Asia-Pacific kulindeleke ukuthi igcine izinga lokukhula okusheshayo (CAGR 6.5%), ilandelwe yiNyakatho Melika kanye ne-Europe, kanti amandla ezimakethe ezisafufusa asazokhululwa.
UMelissa
Inkampani Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Iwebhu: https://www.yumartfood.com/
Isikhathi sokuthumela: Aug-07-2025